Entries tagged with 'oreo'

Marketing is stranger than fiction

Kraft reformulates Oreo, scores in China: In China, Kraft began a grassroots marketing campaign to educate Chinese consumers about the American tradition of pairing milk with cookies. The company created an Oreo apprentice program at 30 Chinese universities that drew...

An attempt at creative mix CD packaging

For a Christmas gift I attempted to make a creatively packaged mix CD, in the style of Adam Kempa's creations. For some reason I fixated on the idea of a cylindrical or spherical package to match the CD's shape; I...

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