Entries tagged with 'marketing'

Marketing is stranger than fiction

Kraft reformulates Oreo, scores in China: In China, Kraft began a grassroots marketing campaign to educate Chinese consumers about the American tradition of pairing milk with cookies. The company created an Oreo apprentice program at 30 Chinese universities that drew...

You don't want to know

Whatever its flaws as a movie, "Cloverfield" seems to make an instructive case study in marketing. Not that I know anything about the subject. But as a consumer it was interesting to observe how I and others reacted to its...

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