Entries tagged with 'china'

Marketing is stranger than fiction

Kraft reformulates Oreo, scores in China: In China, Kraft began a grassroots marketing campaign to educate Chinese consumers about the American tradition of pairing milk with cookies. The company created an Oreo apprentice program at 30 Chinese universities that drew...

Have you thought about a career in protesting?

I generally avoid the political here, but a recent Times article (what can I say, they're giving me a log of blog fuel lately) about the Olympic protests is too rich with irony and questionable reasoning. The [Olympic] committee members...

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